Every published number is supported by retained campaign material.
Evidence-backed performance marketing case studies
Results, with the commercial context intact.
Twelve years across paid acquisition, creative, conversion and measurement. This is the evidence behind the work, presented without inflated claims or exposed client identities.
Categories and commercial problems are visible. Client identities remain private.
Historical outcomes are specific to the offer, market, budget and operating conditions.
Six outcomes that stand up to scrutiny.
The useful question is not whether a campaign produced a large number. It is what changed, why it mattered, and whether the result connected to the business.
01
US legalQualified demand
The account was buying leads. The firm needed qualified cases.
Qualification, audience segmentation and the funnel structure were rebuilt around motor-vehicle-accident case quality, not cheap form fills.
Cost per qualified lead$300$10067% reduction
02 / Real estateScale
Built the acquisition and measurement system required to scale.
Account architecture, funnel visibility and decision reporting matured together, allowing more capital to move with control.
Monthly managed spend$5K → $100K20x increase in managed investment
03 / NonprofitFundraising
Connected global paid social with a mission people were ready to support.
Campaign structure and audience decisions were tied to donation value across a global fundraising programme.
Reported outcome$2M+Raised at 4x to 7x ROAS
04 / High-ticketProfit
Turned a fragile coaching funnel into a clearer route to profitable growth.
Media buying decisions were connected to the funnel and its economics, not judged by platform conversion volume alone.
Return on ad spend1.5x → 3xAround $100K in monthly profit
05 / Multi-marketDemand
Expanded qualified appointment volume across three countries.
Audience, offer and campaign structure were aligned for market-level demand without sacrificing acquisition efficiency.
Appointments per month10 → 70+No increase in CPA
06 / Data as a serviceEfficiency
Lowered acquisition cost by rebuilding the account around useful signals.
Campaign structure and optimisation inputs were simplified so budget could follow stronger conversion evidence.
Account CPA30% lowerMeasured against the previous account baseline
Results represent individual historical campaigns. Performance varies by offer, market, budget, creative, sales operations and measurement quality. Client identities are withheld under confidentiality commitments.
Start with the problem that feels familiar.
Each category page is a practical diagnosis of the pressures leaders face, the signals that are commonly missed and the operating path that can restore confidence.
01 / Mortgage and finance
When lead volume rises but qualified demand does not.
Explore the acquisition problem ↗ 02 / High-ticket coachingWhen spend scales faster than confidence in profit.
Explore the growth problem ↗ 03 / Nonprofit fundraisingWhen reach grows but donor momentum remains fragile.
Explore the fundraising problem ↗ 04 / DTC and ecommerceWhen more creative produces less useful learning.
Explore the performance problem ↗If serious budget is moving, the evidence should be clear.
Bring the account, offer and commercial problem. I will tell you where I see the leverage, and where I do not.
Start a conversation ↗