Independent performance marketing consultant
A performance marketing consultant for the whole growth problem.
I help companies improve paid acquisition across Google Ads, Meta Ads and supporting channels. Strategy, creative, conversion and measurement work together, so decisions stay connected to qualified demand, revenue and profit.
Performance operating system01 / 04
Commercial
outcome
Paid mediaCreativeConversionAttributionoutcome
Strategy stays close to executionEvidence guides allocation
When paid acquisition needs a closer look
Most paid-growth problems are not contained inside an ad account. They sit between the offer, message, media, conversion path, sales process and measurement model.
Spend increases, but efficient growth does not follow.
Budget allocation is being optimised without enough visibility into what creates commercial value.
The platform reports success. Sales sees a different reality.
Optimisation signals reward easy conversions instead of qualified demand and closed revenue.
The team produces more assets but understands less.
Testing creates winners and losers without producing reusable customer insight.
Every stakeholder has a different version of performance.
Attribution and reporting are not strong enough to support confident budget decisions.
Performance marketing consulting: three ways to work together
Start with diagnosis, add senior performance leadership, or bring in an embedded operator who can stay close to execution.
Find what is actually limiting growth.
Understand where acquisition is breaking down, with an account, funnel and measurement review and a prioritised action roadmap.
- Account and funnel review
- Measurement integrity check
- Constraint diagnosis
- Prioritised action roadmap
Add senior ownership without a full-time hire.
Get ongoing direction for budgets, creative tests and team priorities, with reporting that supports business decisions.
- Growth planning and budget allocation
- Creative and testing direction
- Performance team leadership
- Executive-ready decision reporting
Keep strategy connected to the account.
Bring an experienced operator into campaign management, testing and optimisation, working directly with your team or agency.
- Campaign architecture and management
- Testing and optimisation
- Conversion and tracking collaboration
- Direct or white-label delivery
Where an independent consultant fits.
The right model depends on the problem, the team already in place and how close senior judgement needs to remain to execution.
| Decision factor | Independent consultant | Traditional agency | Full-time hire |
|---|---|---|---|
| Best suited to | A cross-system growth problem | Defined channel delivery | A permanent organisational role |
| Senior involvement | Direct throughout the engagement | Varies by team structure | Direct and dedicated |
| Execution proximity | Strategy and hands-on work can remain connected | Often distributed across specialists | Depends on role and team size |
| Commitment model | Flexible scope or ongoing fractional support | Usually retainer or project | Long-term employment |
| Useful when | You need diagnosis, ownership and execution | You need additional delivery capacity | You are ready to build the function internally |
Commercial outcomes, presented with their context intact.
Selected historical results supported by retained campaign evidence. Client identities remain private where required.
US legal67% lower
Cost per qualified lead
Real estate20xIncrease in monthly managed spend
Fundraising$2M+Raised at 4x to 7x ROAS
Data as a service30% lowerAccount CPA
Historical performance varies by offer, market, budget, creative, sales operations and measurement quality. Past outcomes do not guarantee future results.
How the work moves
How the consulting engagement works
The engagement begins with the business outcome and works backward into the system that creates it.
Establish commercial truth
Define what the business values, how it is measured and where current reporting loses confidence.
Find the leverage point
Identify whether the constraint sits in the offer, creative, media, funnel, sales feedback or attribution.
Build the connected path
Align campaign structure, messaging, conversion and measurement around the same outcome.
Operate and learn
Turn testing and reporting into decisions that improve allocation, confidence and commercial momentum.
Experience where acquisition mistakes cost more.
High-value leads, regulated claims, expensive clicks and complex attribution demand more than generic media buying.
Mortgage and finance
Qualified demand over cheap enquiries.
Explore the acquisition problem ↗
High-ticketScale connected to funnel economics.
Explore the growth problem ↗
FundraisingDonor intent with return accountability.
Explore the fundraising problem ↗
DTC and ecommerceCreative learning tied to purchases.
Explore the performance problem ↗
The person accountable
Senior enough to advise. Hands-on enough to know.
I have spent twelve years across agencies, in-house teams and independent consulting, working through paid media, creative, funnels and measurement rather than treating them as separate disciplines.
Clients work directly with me. Difficult findings are communicated clearly, ownership stays visible and the work remains grounded in evidence rather than performance theatre.
Direct communicationTransparent decision trailsOwnership over handoffsCommercial outcomes over activity
Questions before we work together.
What should I share before we discuss working together?
Share your website, target markets, current advertising channels and approximate monthly spend. Explain the result you need and where performance is falling short. That gives us a useful starting point for discussing the problem and the support you need.
What does a performance marketing consultant do?
A performance marketing consultant diagnoses and improves the connected acquisition system. That can include paid media, creative strategy, conversion paths, measurement and the commercial decisions that determine where budget moves.
When should a company hire a performance marketing consultant?
Consulting is useful when acquisition costs are rising, lead quality is weak, reporting does not reflect revenue, or the team needs senior ownership without immediately making a full-time hire.
Do you manage campaigns as well as provide strategy?
Yes. Engagements can combine diagnosis and strategy with hands-on campaign management, testing, measurement and reporting. The scope depends on the constraint and the team already in place.
Can you work with an existing internal team or agency?
Yes. I can work directly with company teams, embed alongside an agency, or provide white-label senior performance support where client confidentiality matters.
Which markets and channels do you support?
I work remotely with global teams, including companies serving the United States and Europe. Channel experience includes Meta, Google, YouTube, LinkedIn and the measurement systems supporting them.
Start with the constraint
If serious budget is moving, uncertainty becomes expensive.
Share the current spend, market and point where performance stops making commercial sense. I respond personally, usually within one business day.