Muhammad Ali
Full-stack paid acquisition, run end to end.
Not one slice of it. The whole machine, from the first research doc to the dashboard you check on Monday morning.
One system, five stages.
Research sets the audience and offer angle. Build produces the creative and the landing page together, as one unit. Launch goes live with tracking already validated, not bolted on after. Measure traces every dollar to a real outcome. Scale moves budget toward what that measurement actually shows — and the loop starts again.
What's inside the machine.
Media buying
Daily optimization, budget pacing, bid strategy, and audience, placement, and creative testing — run across Meta, Google, YouTube, TikTok, LinkedIn, and Local Services Ads as one system.
Creative that converts
UGC, presenter, and pattern-interrupt video plus scroll-stopping statics. Hooks and angles tested at volume and refreshed before fatigue drags the numbers down.
Funnels & CRO
Landing pages, lead forms, and offers built to convert the click you already paid for. The page is treated as part of the ad, because it is.
Tracking & attribution
GA4, Google Tag Manager, Meta Conversions API, server-side events, Hyros, and clean Looker Studio reporting. Every dollar traced to a real outcome.
Analysis & scaling
Cohort and channel reads that say plainly what to scale and what to cut, so budget follows profit instead of whatever happens to look busy this week.
Strategy, above the platforms
The growth model itself: positioning, offer, channel mix, and the plan that ties them together. Fractional-CMO depth when you need the thinking, not just the buttons pressed.